November 9, 5:30 – 9:00

Opening Night Welcome Reception

November 10, 8:30 – 5:00

Welcome and Keynote Kickoff

Breakouts:  Choose Ready to Run or Ready to Advocate Track

Panel Track A: Ready to Run

Building your campaign.

This session provides an overview of the key elements of a campaign, including positioning yourself to run for office; campaign organization and developing your campaign plan

Panel Track B: Ready to Advocate

Behind every successful woman is a tribe.

Being elected to office takes a tribe of dedicated supporters. A successful candidate needs volunteers to assist in spreading the campaign message to voters, to serve as a trusted advisor and to assist in managing the logistics of running for elected office. In this session, you will discuss with a panel of women how you can be a part of the solution if you are not ready to run for elected office.

Lunch and Keynote

Laying the Groundwork for Public Life:

This session offers advice from women serving as public leaders including learning to raise one’s public profile; leveraging community leadership; types of elected office to consider; working on campaigns and balancing the competing priorities of political and family life

Panel Track A: Ready to Run

Campaign Messaging

Every candidate needs a campaign message that is authentic to your values and your community. This session will cover how to develop your message and deliver your message and deliver it with confidence.

Panel Track B: Ready to Advocate

Advocacy 101.

Learn how to be an advocate for the issues and candidates most important to you. This session will cover board and commission appointments, party activism, networking and communicating with your elected officials.

Closing Session

Funding Campaigns

Fundraising is one of the most crucial aspects of a campaign. This session covers key components of campaign fundraising including developing a strategy for your campaign; building a donor list and leveraging special events.